Live Healthy MD opened their Macon Weight Loss Program in March of 2019 in partnership with Coliseum Northside Hospital. Prior to the recruitment of a new surgeon to advance the bariatric center in Macon, there was only one bariatric surgeon in the area. The introduction of a new bariatric surgeon with a higher level of surgical skill was bound to shake things up, yet there was great market opportunity within the obese population. Macon reaches counties in south Georgia, all the way up to south Atlanta.
The start of a new bariatric physician within a market that was already established was a challenge. The Macon community was accustomed to only having one bariatric surgeon that performed a limited selection of weight loss surgery procedures. Yet this challenge was also the greatest strength and competitive advantage for the Live Healthy MD Macon Weight Loss Program and Coliseum Northside Hospital.
The Live Healthy MD Macon Weight Loss Program and Coliseum Northside Hospital in Macon began in 2019, and within a year, they had already done 35 staple bariatric procedures. Based on the current volume of patients in the bariatric funnel, Macon’s bariatric program is on track to triple their surgery volume in the coming year, generating nearly $2 million for the Coliseum Northside Bariatric Program.
Since bariatric acceleration services began for Live Healthy MD Macon and Coliseum Northside Hospital, they have seen a steep growth in their bariatric leads. We initially focused on traditional physician-to-physician marketing efforts and community outreach events to promote the brand within the community. We continue to promote digitally within the Macon market to grow this bariatric program.
The bariatric program at Coliseum Northside Hospital grew their lead volume and connected with the bariatric community through online efforts, including SEO, paid ads, and regular content creation.