Metro Atlanta
Program Acceleration
in Metro Atlanta
Visit Website
in Metro Atlanta
CLIENT:
SAMA BARIATRICS
SERVICES:
- MARKETING
- PATIENT TRACKING
- BARIATRIC ANALYTICS
- TRAINING AND MANAGEMENT
270%
growth in new patient leads
$288K
generated in one year
450%
increase in surgery volume
49%
improvement in conversion ratio
Bariatric Program Acceleration in Metro Atlanta At A Glance
About
Surgical Associates of Metro Atlanta, known as SAMA Bariatrics, is a comprehensive general and bariatric surgery practice. SAMA Bariatrics is a small team with one bariatric surgeon associated with Piedmont Walton Hospital. Located in a competitive market, SAMA was interested in differentiating itself from its competitors to drive surgical volume for their facility.
The Challenge
Situated between Atlanta, Athens, and Augusta, SAMA Bariatrics is in a uniquely competitive market. With several other bariatric programs within a 30-mile radius, it was critical to stand out in this market. Aside from the competition, Piedmont Walton Hospital, SAMA's primary facility, is a low-acuity center. This presented an additional constraint in gaining market share and driving program growth.
The Outcome
Within a year of implementing targeted bariatric digital marketing techniques and a bariatric patient navigation tool, the SAMA Bariatrics program increased its bariatric surgical volume by 450%. They have also seen significant growth in brand recognition, with a 270% increase in new patients and an increase in website traffic by nearly 20 times the original value, all within a year since we began working together.
Growth in Surgery Volume
Since our partnership with SAMA Bariatrics and the implementation of a bariatric patient navigation tool, they have seen substantial growth. The most significant change was in the increase in surgery volume by 450%. Not only did the total number of new patients increase by 270%, but there was a 49% improvement in the attended-to-surgery conversion ratio, which helped drive more surgical volume for the program.
Our Approach
We worked closely with the team at SAMA Bariatrics for the first few months to ensure a smooth onboarding process while highlighting key growth opportunities. Within those first months, we completely revamped their website to give it a fresh and functional look that drove lead volume. We also deployed our bariatric patient navigation tool within the practice, which helped to manage those website leads and effectively convert them into patients.
Continual Content Creation to Grow Brand Authority
The bariatric program at SAMA Bariatrics grew its lead volume and connected with the bariatric community through online efforts, including SEO, paid ads, and regular content creation. With the addition of a blog to the content strategy, we were able to drive significant volume to the website, increasing unique visitors by over 1800% within a year.
